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Increasing number of patients with orthodontic problems such as jaw diseases, tooth decay, periodontal disease, jaw pain and malocclusions and mounting healthcare expenditure, are also fueling the growth of the orthodontic supplies market. For instance, according to World Health Organization (WHO), globally 60%-90% of school children suffer from dental cavities.
The high cost of advanced orthodontic treatment, lethargy towards dental care, unfavorable reimbursement policies for orthodontic treatment, and risk and complication associated with orthodontic treatments are the major challenges for the growth of orthodontic supplies market. The cost of orthodontic treatment varies depending upon the type and severity of the disease, treatment plan and technique and duration of the treatment.
Asia-Pacific is observed to witness fastest growth in the market. As the region comprises of largest population, improving healthcare infrastructure and the awareness for orthodontic supplies is increasing rapidly among them. In addition, growing medical tourism, increasing awareness of tooth decay and malocclusion, and increasing focus of orthodontic companies in the region are also creating a positive impact on the orthodontic supplies market growth in the region.
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Key players in the orthodontic supplies industry are investing in the development of innovative and advance products, which is strengthening their position in the market. In January 2018, 3M and 3Shape partnered to advance digital workflows for orthodontics. In addition, in April 2018, Align Technology, Inc. introduced Invisalign Go, to treat a wide range of cases such as crowded or gap teeth which require teeth straightening prior to restorative treatments. 3M, Dentsply Sirona, Rocky Mountain Orthodontics, Align Technology, Danaher, American Orthodontics, G&H Orthodontics, Henry Schein, Dentaurum, and TP Orthodontics are some of the key players offering orthodontic supplies products.
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